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Welcome to the homepage for the 9th edition of Media Programming by Susan Tyler Eastman  and Douglas A. Ferguson (Thomson Wadsworth, 2013).

Updates are on Facebook and Twitter!!

The links below will point you to the most recent updates about the textbook. Wadsworth maintains its own support site, but you might find more Updates using our newer Facebook links (or bookmarks). If you find any broken links, please let us know via email to fergusond@cofc.edu -- thanks!

(Yes,
we are aware that some pre-June 2012 links on Facebook and Twitter are broken. Ping.fm has been dead since July 2012. For details, read http://en.wikipedia.org/wiki/Ping.fm
You now have to cut and paste the title of older articles referenced by ping.fm into a search engine like Google to acquire a durable URL link. Such is the nature of the web: Even well-funded, perpetual sites sometimes change their indexing schemes and force the user to rediscover the URL using the title of the original piece.)

We highly recommend that instructors and students join the Cynopsis e-mail list to receive daily news about the TV industry, including overnight ratings, news about people and technology, and schedule updates. Go to http://www.cynopsis.com for your FREE subscription!

 

Table of Contents (9th edition)

(click on any chapter name below to see update information or hypertext links)

Part I: INTRODUCTION TO PROGRAMMING.

1 A Scaffold for Programmers

Part II: FRAMEWORKS FOR MEDIA PROGRAMMING

2 Prime-Time Network Strategies

3 Multichannel Television Strategies

4 Online Television Strategies

Part III: UNDERSTANDING KEY PROCESSES

5 Program and Audience Research and Ratings

6 Syndication for Stations, Cable and Online

Part IV: TELEVISION PROGRAMMING PRACTICES

7 Non-Prime-Time Network Programming

8 Television Station Programming Strategies

9 Basic and Premium Subscription Programming

10 Public Television Programming

Part V: AUDIO PROGRAMMING PRACTICES

11 Music Radio Programming

12 Information Radio Programming

 


Part I: INTRODUCTION TO PROGRAMMING

1 A Scaffold for Programmers

Errata

Nothing yet. Please send any mistakes you find to me at fergusond@cofc.edu -- thanks!

Recent Developments

See Facebook or Twitter links, or try these shared bookmarks. Alas, some older bookmarks may not work because B&C and Multichannel News have erected pay walls.

Internet links:

A great searchable site is Broadcasting & Cable magazine.

 

Part II: FRAMEWORKS FOR MEDIA PROGRAMMING


2 Prime-Time Network Strategies

Recent Developments

See Facebook or Twitter links, or try these shared bookmarks. Alas, some older bookmarks may not work because B&C and Multichannel News have erected paywalls.

 

We recommend Bill Carter's book Desperate Networks (2006). Normally we do not review books, but this one is fantastic, containing back stories of all the new shows of the previous 5 years. It's the best behind-the-scenes book on networks since the old Three Blind Mice.

Internet Links

 

List of networks

ABC

CBS

NBC

FOX

The CW

ION

 

MyNetworkTV

 

Univision

 

Telemundo

 

 

 

History of Primetime Lineups (see tviv.org for programming grids after 2006)


 

3 Multichannel Television Strategies

Recent Developments

See Facebook or Twitter links, or try these shared bookmarks. Alas, some older bookmarks may not work because B&C and Multichannel News have erected paywalls.

Internet Links

List of cable networks

ESPN

Yahoo's list of Cable Television Industry Websites

 

4 Online Television Strategies

Recent Developments

See Facebook or Twitter links, or try these shared bookmarks. Alas, some older bookmarks may not work because B&C and Multichannel News have erected paywalls.

 

The book (Television Disrupted)  is must-reading for anyone interested in the future of broadband TV. Shelly Palmer is the author; this book is fascinating reading, even if it occasionally makes unsupported claims. Learn more at www.televisiondisrupted.com -- you need to buy a copy! Or get it on interlibrary loan, as I did.

Read more about startups worth watching and the evolution of Web 2.0 at TechCrunch.

 

Internet Links

Great source of news

 

 

 

Part III: UNDERSTANDING KEY PROCESSES

 

5 Program and Audience Research

Errata

The map on page 175 lost its intended shading but here is the correct graphic:

Map

Recent Developments

According to Nielsen, the number of TV homes in the United States for 2017 is 119.6 million which boosts year-over-year TV set penetration from 95.2 to 96 percent, but still below the 98.9 percent penetration in 2011.

See Facebook or Twitter links, or try these shared bookmarks. Alas, some older bookmarks may not work because B&C and Multichannel News have erected paywalls.

Internet Links

TV By the Numbers

Media Life

Nielsen Media Research

Arbitron (now Nielsen Audio)

 

 

6 Domestic Syndication

Recent Developments

See Facebook or Twitter links, or try these shared bookmarks. Alas, some older bookmarks may not work because B&C and Multichannel News have erected pay walls.

Internet Links

Katz (Last archived in April 2014)

 

   Part IV: TELEVISION PROGRAMMING PRACTICES

7 Nonprime-Time Network Programming

Recent Developments

See Facebook or Twitter links, or try these shared bookmarks. Alas, some older bookmarks may not work because B&C and Multichannel News have erected paywalls.

Internet Links

Daytime ratings

Sports Documentaries

Not Just a Game: Power, Politics & American Sports [available from Media Education Foundation website]

The Other Dream Team [available from Google Play]

 

 

 

 

8 Television Station Programming

Recent Developments

See Facebook or Twitter links, or try these shared bookmarks. Alas, some older bookmarks may not work because B&C and Multichannel News have erected paywalls.

Internet Links


 


9 Basic and Premium
Subscription Programming

Recent Developments

Subchannels are how local stations provide extra channels over the same broadcast frequency. Here is a great link for tracking these channels.

 

See Facebook or Twitter links, or try these shared bookmarks. Alas, some older bookmarks may not work because B&C and Multichannel News have erected paywalls.

Internet Links

CED Magazine: a searchable site for broadband



10 Public Television Programming

Recent Developments

See Facebook or Twitter links, or try these shared bookmarks. Alas, some older bookmarks may not work because B&C and Multichannel News have erected paywalls.

Internet Links

PBS

 

Part V: AUDIO PROGRAMMING PRACTICES

 

11 Music Radio Programming

Recent Developments

See Facebook or Twitter links, or try these shared bookmarks. Alas, some older bookmarks may not work because B&C and Multichannel News have erected paywalls.

Glantz, M. (2016). Internet Radio Adopts a Human Touch: A Study of 12 Streaming Music Services (Journal of Radio & Audio Media) DOI: http://dx.doi.org/10.1080/19376529.2016.1155124

Internet Links

Billboard magazine

Radio-online



12 Information Radio Programming

Recent Developments

See Facebook or Twitter links, or try these shared bookmarks. Alas, some older bookmarks may not work because B&C and Multichannel News have erected paywalls.

Internet Links

   


If you have questions about the book, please send e-mail to fergusond@cofc.edu