Curriculum Vitae

Academic Degrees

Ph.D., Mass Communication, Bowling Green State University, 1990.

M.A., Speech Communications, The Ohio State University, 1973.

B.A., Speech Communications, The Ohio State University, 1973.

Academic Positions

Teaching Positions

Professor, Communication, College of Charleston, 1999-present.

Associate Professor, Telecommunications, Bowling Green State University, 1995-1999.

Assistant Professor, Telecommunications, Bowling Green State University, 1990-1995.

Instructor, Radio-Television-Film, Bowling Green State University, 1989-1990.

Teaching Fellow, Mass Communication, Bowling Green State University, 1987-1989.

Lecturer, Rhodes State College, 1985-1987.

Administrative Positions

Faculty Coordinator for eLearning and Distance Education, College of Charleston, 2014-2020.

Graduate Program Director, Master of Arts in Communication, Department of Communication, College of Charleston, 2004-2008.

Editor, Journal of Radio Studies (now Journal of Radio and Audio Media, Broadcast Education Association), 2004-2007.

Chair, Department of Communication, College of Charleston, 1999-2004.

Chair, Department of Telecommunications, Bowling Green State University, 1997-1999.

General Manager, WBGU-FM, Bowling Green State University, 1997-1999.

Assistant Dean, Resources and Planning, College of Arts & Sciences, BGSU, 1994-1997.

Acting Graduate Coordinator, School of Mass Communication, BGSU, Spring 1993.

Non-academic Positions

WLIO(TV) [NBC], Lima, Ohio, 1974-1987.

Station Manager, 1980-1987.

Program Director, 1976-1987.

Assistant to the General Manager, 1976-1980.

Promotion Director, 1975-1976.

Director and Film Editor, 1974-1975.

Program Director, Gerity Cablevision, Bay City, Michigan, 1973-1974.

Salesperson/Announcer, KESM-AM, El Dorado Springs, Missouri, 1973.

Announcer, WIMA-AM, Lima, Ohio, 1969-1971.

Sportswriter, The Lima News, 1969.

Publications

Books

Eastman, S. T., & Ferguson, D. A. (2013). Media Programming: Strategies and Practices (9th Ed.). Boston: Thomson Wadsworth.

Eastman, S. T., Ferguson, D. A., & Klein, R. A. (2006). Reprinted 2013. Media Promotion & Marketing for Broadcasting, Cable, & the Internet (5th Ed.). Boston: Focal Press.

Walker, J. R., & Ferguson, D. A. (1998). The Broadcast Television Industry. Boston: Allyn & Bacon.

Recent Refereed Journal Articles

Greer, C. F., & Ferguson, D. A. (2022). Conversational style of personality radio station posts on Twitter: Applying Hall's proxemics to digital communication. Journal of Radio and Audio Media, 29(2), 396-416. https://doi.org/10.1080/19376529.2020.1850731

Ferguson, D. A., & Greer, C. F. (2019). Assessing the diffusion of drones in local television news. Electronic News, 13(1), 23-33. https://doi.org/10.1177/1931243119829430

Ferguson, D. A., & Greer, C. F. (2018). Visualizing a non-visual medium through social media: The semiotics of radio station posts on Instagram. Journal of Radio and Audio Media, 25(1), 126-141. doi:10.1080/19376529.2017.1385617

Greer, C. F., & Ferguson, D. A. (2017). The local TV station as an organizational self: Promoting corporate image via Instagram. International Journal on Media Management, 19(4), 282-297. doi:10.1080/14241277.2017.1383255 [published online 12/13/2017]

Ferguson, D. A., & Greer, C. F. (2016). Reaching a moving target: How local TV stations are using digital tools to connect with Generation C. International Journal on Media Management, 18(3), 141-161. doi:10.1080/14241277.2016.1245191

Greer, C. F., & Ferguson, D. A. (2016). Most local newspapers use Pinterest only for news. Newspaper Research Journal, 37(3), 206-219. doi:10.1177/0739532916664375

Ferguson, D. A., & Greer, C. F. (2015). Pinning and promotion: How local television stations are using Pinterest for branding and audience connectivity.Journal of Promotion Management, 21(1), 64-81. doi:10.1080/10496491.2014.971210

Greer, C. F., & Ferguson, D. A. (2014). Tablet computers and traditional TV viewing: Is the iPad replacing television? Convergence: The International Journal of Research into New Media Technologies (OnlineFirst). doi:10.1177/1354856514541928

Ferguson, D. A., & Greer, C. F. (2013). Predicting the adoption of mobile DTV by local television stations in the U.S. International Journal on Media Management, 15(3), 139-160. doi:10.1080/14241277.2013.767259

Ferguson, D. A., & Greer, C. F. (2011). Local radio and microblogging: How radio stations in the U.S. are using Twitter. Journal of Radio and Audio Media, 18(1), 33-46. doi:10.1080/19376529.2011.558867

Greer, C. F., & Ferguson, D. A. (2011). Following local television news personalities on Twitter: A uses and gratifications approach to social networking. Electronic News, 5(3), 145-157. doi:10.1177/1931243111420405

Benigni, V. L., Ferguson, D. A., & McGee, B. R. (2011). Establishing a “renown-gown” relationship: The role of advisory boards in communication programs. Journalism & Mass Communication Educator, 66(1), 54-68.

Greer, C. F., & Ferguson, D. A. (2011). Using Twitter for promotion and branding: A content analysis of local television Twitter sites. Journal of Broadcasting & Electronic Media, 55(2), 17 pages. doi: 10.1080/08838151.2011.57082

Ferguson, D. A. (2009). Name-based cluster sampling. Sociological Methods & Research, 37(3).

Greer, C. F., & Ferguson, D. A. (2008). Factors influencing the adoption of HD Radio by local radio station managers. International Journal on Media Management, 10(4), 148-157.

Ferguson, D. A., Greer, C. F., Reardon, M. E. (2007). Uses and gratifications of MP3 players among college ctudents: Are iPods more popular than radio? Journal of Radio Studies, 14(2), 102-121.

Ferguson, D. A., & Perse, E. M. (2004). Audience satisfaction among TiVo and ReplayTV users. Journal of Interactive Advertising, 4(2), http://jiad.org/vol4/no2/ferguson/index.htm.

Ferguson, D. A., & Perse, E. M. (2000). The World Wide Web as a functional alternative to television. Journal of Broadcasting & Electronic Media, 44(2), 155-174.

Perse, E. M., & Ferguson, D. A. (2000). The benefits and costs of Web surfing. Communication Quarterly, 48(4), 343-359.

Also, 11 additional blind-refereed journal articles and 7 book reviews or invited articles.

Book Chapters

Ferguson, D. A., & Greer, C. F. (2021). The diffusion of virtual reality in local television news. In L. M. Mahoney and T. Tang (Eds.), The Rowman & Littlefield Handbook of Media Management and Business (pp. 357-373). Rowman & Littlefield. (Released and published December 2020)

Ferguson, D. A. (2018). Content/program distribution. In A. Albarran, B. Mierzejewska, and J. Jung (Eds.), Handbook of Media Management and Economics (2nd Ed.) (pp. 219-238). Routledge.

Ferguson, D. A. (2012). The trivial pursuits of mass audiences using social media: A content analysis of Facebook wall posts by fans of top-trending television programs. In H. S. Noor Al-Deen and J. A. Hendricks (Eds.), Social Media: Usage and Impact (pp. 39-53) Lanham, MD: Lexington Books.

Ferguson, D. A. (2010). The obstinate audience revisited: The decline of network advertising. In J. A. Hendricks (Ed.), The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (pp. 61-79). Lanham, MD: Lexington Books.

Ferguson, D. A. (2005). Industry specific management issues. In A. Albarran, S. Chan-Olmsted, and M. Wirth (Eds.), Handbook of Media Management and Economics (pp. 297-323). Mahwah, NJ: Lawrence Erlbaum.

Ferguson, D. A. (2005). The importance of colorization of motion pictures and syndicated television programs to broadcasting, 1985-1990. In S. Brinson and J. E. Winn (Eds.), Transmitting the Past: Historical and Cultural Perspectives on Broadcasting (pp. 92-110). Tuscaloosa: University of Alabama Press.

Ferguson, D. A. (2004). The broadcast television networks. In A. Alexander, J. Owers, R. Carveth, A. Hollifield, and A. Greco (Eds.), Media Economics: Theory and Practice (3rd Ed.) (pp. 149-171). Mahwah, NJ: Erlbaum.

Ferguson, D. A., & Perse, E. M. (2003). The World Wide Web as a functional alternative to television. In T. Miller (Ed.), Television: Critical Concepts in Media and Cultural Studies, (Vol. 5, Essay 96). London: Routledge.

Ferguson, D. A. (2000). Online program promotion. In S. T. Eastman (Ed.), Research in Marketing and Promotion (pp. 323-348). Mahwah, NJ: Erlbaum.

Walker, J. R., & Ferguson, D. A. (2000). The structure of the broadcast television industry. In A. Greco (Ed.), The Media and Entertainment Industries: Readings in Mass Communications (pp. 157-171). Boston: Allyn & Bacon.

Ferguson, D. A. (1999). HDTV. In R. Osso (Ed.), The Handbook of Communications Technologies: The Next Decade. Boca Raton, FL: CRC Press LLC.

Perse, E. M., & Ferguson, D. A. (1997). The impact of the newer television technologies on television satisfaction. In A. Wells and E. A. Hakanen (eds.), Mass Media and Society (pp. 317-330). Greenwich, CT: Ablex.

Perse, E. M., & Ferguson, D. A. (1993). Gender differences in remote control use. In J. R. Walker and R. V. Bellamy Jr. (Eds.), The Remote Control Device in the New Age of Television (pp. 169-186). Westport, CT: Praeger.

Recent Papers Read to Professional Societies

Greer, C. F., & Ferguson, D. A. (2020, April). Conversational style of personality radio station posts on Twitter: Applying Hall's proxemics to digital communication. Paper accepted for remote presentation at the annual meeting of the Broadcast Education Association (BEA), Las Vegas. (Second-place open entry in the Radio & Audio Media Division)

Ferguson, D. A., Greer, C. F., & Mintle, L. (2018, November). Assessing the role of mobile devices in binge television viewing. Paper presented at the annual meeting of the National Communication Association (NCA), Salt Lake City.

Ferguson, D. A. (2018, August). Teaching media programming in the non-linear and on-demand media consumption era. Invited panel presentation at the annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, DC.

Ferguson, D. A., & Greer, C. F. (2018, April). Assessing the diffusion of drones and virtual reality in local television news. Paper presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas. (First-place open entry in the News Division).

Greer, C. F., & Ferguson, D. A. (2016, November). Local TV station presentation of self on Instagram: Applying Goffman to organizational use of social media. Paper presented at the annual meeting of the National Communication Association (NCA), Philadelphia.

Ferguson, D. A., & Greer, C. F. (2015, November). Reaching a moving target: How local TV stations are using digital tools to connect with Generation C . Paper to be presented at the annual meeting of the National Communication Association (NCA), Las Vegas.

Greer, C. F., & Ferguson, D. A. (2014, August). The Adoption of Pinterest by Local Newspapers in the U.S. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Montreal.

Ferguson, D. A., & Greer, C. F. (2013, April). Pinning and promotion: How local television stations are using Pinterest for branding and audience connectivity. Paper presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

Ferguson, D. A., & Greer, C. F. (2012, April). Predicting the adoption of mobile DTV by local television stations in the U.S. Paper presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas. (Second-place in the MMP division).

Greer, C. F., & Ferguson, D. A. (2012, April). Tablet computers and traditional TV viewing: Is the iPad replacing television? First-place (open competition, IMET division) paper presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

Greer, C. F., & Ferguson, D. A. (2011, April). Following local television news personalities on Twitter: A uses and gratification approach to social networking. First-place (open competition) paper presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

Ferguson, D. A. (2011, March). Technology and social interaction: The growing role of social media in interpersonal communication. Roundtable discussion at the annual meeting of the Southern States Communication Association (SSCA), Little Rock.

Ferguson, D. A., & Greer, C. F. (2010, April). Local radio and online audience connectivity: How stations in the U.S. are using Twitter. Paper presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

Greer, C. F., & Ferguson, D. A. (2010, April). Using Twitter for promotion and branding: A content analysis of local television Twitter sites. First-place (open competition) paper presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

Greer, C. F., & Ferguson, D. A. (2009, November). Radio audience attitudes toward programming and localism in the decade following the 1996 Telecommunications Act. Competitive paper presented to the Mass Communication Division of the annual meeting of the National Communication Association (NCA), Chicago.

Greer, C. F., & Ferguson , D. A. (2008, April). Factors influencing the adoption of HD Radio by local radio station managers. First-place (open competition) paper presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

Ferguson, D. A. (2008, April). Social media: The engaged audience. Invited panel paper presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

Capps, W. E., & Ferguson, D. A. (2008, April). Cultivation effects of political television advertising in influencing and persuading voters. Paper presented to the annual meeting of the Southern States Communication Association, Savannah, GA.

Ferguson, D. A. (2007, October). The online editor: Teaching writing with Google. Invited paper presented to the Convergence and Society: Media Ownership, Control and Consolidation conference, Columbia, SC.

Ferguson, D. A., Greer, C. F., & Reardon, M. R. (2007). Uses and gratifications of MP3 players by college students: Are iPods more popular than radio? First-place (open competition) paper to be presented at the annual meeting of the Broadcast Education Association (BEA), available at http://www.cofc.edu/~ferguson/bea/papers/iPod_uses_and_radio.bea07.pdf)

Ferguson, D. A. (2007, April). Social networking and the active audience. Invited paper to be presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

Ferguson, D. A. (2007, April). The journal editorial review process and documentary research treatments. Invited paper to be presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

Ferguson , D. A. (2006, November). The use of poster sessions to present student research in the methods classroom. Paper distributed as part of a panel presentation at the annual meeting of the National Communication Association (NCA), San Antonio . (also available at http://www.cofc.edu/communication/posters.doc)

Also, three dozen additional competitive papers (8 award-winning entries) and 10 invited papers.

Consulting

Paid consultant, TV Asahi America, Future of TV report, July 2000.

Paid consultant, Globosat (Brazil) satellite network, May 2000, Rio de Janeiro, Brazil.

Paid consultant, Arab Radio-Television satellite network, August 1999, Avezzano, Italy

Honors

Stephen H. Coltrin Award, International Radio and Television Society Faculty/Industry Seminar, first-place team award, 1992, 1997, and 2003.

Phi Beta Kappa. Ohio State University, 1973.

Teaching

College of Charleston

Introduction Mass Media, Media Programming, Communication Management.

Bowling Green State University

Introduction mass media, Introduction film, Radio, TV, and Film Production, Applied research, Media management, Television programming, Media economics, Graduate seminars.

Advised two masters theses and two doctoral dissertations. Member on another dozen thesis or dissertation committees.

Professional Service

Chair, Management & Sales Division, Broadcast Education Association, 1995-1997.

Member, Editorial Board, Journal of Broadcasting & Electronic Media, 1994-2001, 2004-present.

REFERENCES