Curriculum Vitae

Academic Degrees

Ph.D., Mass Communication, Bowling Green State University, 1990.

M.A., Speech Communications, The Ohio State University, 1973.

B.A., Speech Communications, The Ohio State University, 1973.

Academic Positions

Teaching Positions

Professor, Communication, College of Charleston, 1999-present.

Associate Professor, Telecommunications, Bowling Green State University, 1995-1999.

Assistant Professor, Telecommunications, Bowling Green State University, 1990-1995.

Instructor, Radio-Television-Film, Bowling Green State University, 1989-1990.

Teaching Fellow, Mass Communication, Bowling Green State University, 1987-1989.

Lecturer, Rhodes State College, 1985-1987.

Administrative Positions

Graduate Program Director, Master of Arts in Communication, Department of Communication, College of Charleston, 2004-2008.

Editor, Journal of Radio Studies (now Journal of Radio and Audio Media, Broadcast Education Association), 2004-2007.

Chair, Department of Communication, College of Charleston, 1999-2004.

Chair, Department of Telecommunications, Bowling Green State University, 1997-1999.

General Manager, WBGU-FM, Bowling Green State University, 1997-1999.

Assistant Dean, Resources and Planning, College of Arts & Sciences, BGSU, 1994-1997.

Acting Graduate Coordinator, School of Mass Communication, BGSU, Spring 1993.

Non-academic Positions

WLIO(TV) [NBC], Lima, Ohio, 1974-1987.

Station Manager, 1980-1987.

Program Director, 1976-1987.

Assistant to the General Manager, 1976-1980.

Promotion Director, 1975-1976.

Director and Film Editor, 1974-1975.

Program Director, Gerity Cablevision, Bay City, Michigan, 1973-1974.

Salesperson/Announcer, KESM-AM, El Dorado Springs, Missouri, 1973.

Announcer, WIMA-AM, Lima, Ohio, 1969-1971.

Sportswriter, The Lima News, 1969.

Publications

Books

Eastman, S. T., & Ferguson, D. A. (2009). Media Programming: Strategies and Practices (8th Ed.). Boston: Thomson Wadsworth.

Eastman, S. T., Ferguson, D. A., & Klein, R. A. (2006). Media Promotion & Marketing for Broadcasting, Cable, & the Internet (5th Ed.). Boston: Focal Press.

Walker, J. R., & Ferguson, D. A. (1998). The Broadcast Television Industry. Boston: Allyn & Bacon.

Recent Refereed Journal Articles

Ferguson, D. A. (2009, forthcoming). Name-based cluster sampling. Sociological Methods & Research, 37(3).

Greer, C. F., & Ferguson, D. A. (2008). Factors influencing the adoption of HD Radio by local radio station managers. International Journal on Media Management, 10(4), 148-157.

Ferguson, D. A., Greer, C. F., Reardon, M. E. (2007). Uses and gratifications of MP3 players among college ctudents: Are iPods more popular than radio? Journal of Radio Studies, 14(2), 102-121.

Ferguson, D. A., & Perse, E. M. (2004). Audience satisfaction among TiVo and ReplayTV users. Journal of Interactive Advertising, 4(2), http://jiad.org/vol4/no2/ferguson/index.htm.

Ferguson, D. A., & Perse, E. M. (2000). The World Wide Web as a functional alternative to television. Journal of Broadcasting & Electronic Media, 44(2), 155-174.

Perse, E. M., & Ferguson, D. A. (2000). The benefits and costs of Web surfing. Communication Quarterly, 48(4), 343-359.

Also, 11 additional blind-refereed journal articles and 7 book reviews or invited articles.

Book Chapters

Ferguson, D. A. (2005). Industry specific management issues. In A. Albarran, S. Chan-Olmsted, and M. Wirth (Eds.), Handbook of Media Management and Economics (pp. 297-323). Mahwah, NJ: Lawrence Erlbaum.

Ferguson, D. A. (2005). The importance of colorization of motion pictures and syndicated television programs to broadcasting, 1985-1990. In S. Brinson and J. E. Winn (Eds.), Transmitting the Past: Historical and Cultural Perspectives on Broadcasting (pp. 92-110). Tuscaloosa: University of Alabama Press.

Ferguson, D. A. (2004). The broadcast television networks. In A. Alexander, J. Owers, R. Carveth, A. Hollifield, and A. Greco (Eds.), Media Economics: Theory and Practice (3rd Ed.) (pp. 149-171). Mahwah, NJ: Erlbaum.

Ferguson, D. A., & Perse, E. M. (2003). The World Wide Web as a functional alternative to television. In T. Miller (Ed.), Television: Critical Concepts in Media and Cultural Studies, (Vol. 5, Essay 96). London: Routledge.

Ferguson, D. A. (2000). Online program promotion. In S. T. Eastman (Ed.), Research in Marketing and Promotion (pp. 323-348). Mahwah, NJ: Erlbaum.

Walker, J. R., & Ferguson, D. A. (2000). The structure of the broadcast television industry. In A. Greco (Ed.), The Media and Entertainment Industries: Readings in Mass Communications (pp. 157-171). Boston: Allyn & Bacon.

Ferguson, D. A. (1999). HDTV. In R. Osso (Ed.), The Handbook of Communications Technologies: The Next Decade. Boca Raton, FL: CRC Press LLC.

Perse, E. M., & Ferguson, D. A. (1997). The impact of the newer television technologies on television satisfaction. In A. Wells and E. A. Hakanen (eds.), Mass Media and Society (pp. 317-330). Greenwich, CT: Ablex.

Perse, E. M., & Ferguson, D. A. (1993). Gender differences in remote control use. In J. R. Walker and R. V. Bellamy Jr. (Eds.), The Remote Control Device in the New Age of Television (pp. 169-186). Westport, CT: Praeger.

Recent Papers Read to Professional Societies

Greer, C. F., & Ferguson , D. A. (2008, April). Factors influencing the adoption of HD Radio by local radio station managers. First-place (open competition) paper presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

Ferguson , D. A. (2008, April). Social media: The engaged audience. Invited panel paper presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

Capps, W. E., & Ferguson, D. A. (2008, April). Cultivation effects of political television advertising in influencing and persuading voters. Paper presented to the annual meeting of the Southern States Communication Association, Savannah, GA.

Ferguson, D. A. (2007, October). The online editor: Teaching writing with Google. Invited paper presented to the Convergence and Society: Media Ownership, Control and Consolidation conference, Columbia, SC.

Ferguson, D. A., Greer, C. F., & Reardon, M. R. (2007). Uses and gratifications of MP3 players by college students: Are iPods more popular than radio? First-place (open competition) paper to be presented at the annual meeting of the Broadcast Education Association (BEA), available at http://www.cofc.edu/~ferguson/bea/papers/iPod_uses_and_radio.bea07.pdf)

Ferguson, D. A. (2007, April). Social networking and the active audience. Invited paper to be presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

Ferguson, D. A. (2007, April). The journal editorial review process and documentary research treatments. Invited paper to be presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

Ferguson , D. A. (2006, November). The use of poster sessions to present student research in the methods classroom. Paper distributed as part of a panel presentation at the annual meeting of the National Communication Association (NCA), San Antonio . (also available at http://www.cofc.edu/communication/posters.doc)

Ferguson, D. A. (2005, April). The value of self-selected samples in new media research. Paper to be presented within a refereed Communication Technology Division panel (Digital Video Recorders at Five Years: Is the Revolution Still Coming?) at the annual meeting of the Broadcast Education association (BEA), Las Vegas.

Ferguson, D. A., & Perse, E. M. (2005, April). Length of DVR ownership effects on ad-skipping. Paper to be presented within a refereed Communication Technology Division panel (Digital Video Recorders at Five Years: Is the Revolution Still Coming?) at the annual meeting of the Broadcast Education association (BEA), Las Vegas.

Ferguson, D. A., & Perse, E. M. (2004, August). Ad skipping and satisfaction among TiVo users by length of ownership. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Toronto.

Ferguson, D. A. (2004, April). Asynchonous viewing options in the year 2005. Paper presented at the annual meeting of the Southern States Communication Association (SSCA), Tampa.

Perse, E. M., & Ferguson, D. A. (2003, April). Audience activity and the study of the newer media. Paper presented for a refereed Research Division panel (Uses and Gratifications in the Newer Electronic Media) at the annual meeting of the Broadcast Education association (BEA), Las Vegas.

Also, 30 additional competitive papers (8 award-winning entries) and 10 invited papers.

Consulting

Paid consultant, TV Asahi America, Future of TV report, July 2000.

Paid consultant, Globosat (Brazil) satellite network, May 2000, Rio de Janeiro, Brazil.

Paid consultant, Arab Radio-Television satellite network, August 1999, Avezzano, Italy

Honors

Stephen H. Coltrin Award, International Radio and Television Society Faculty/Industry Seminar, first-place team award, 1992, 1997, and 2003.

Phi Beta Kappa. Ohio State University, 1973.

Teaching

College of Charleston

Introduction Mass Media, Media Programming, Communication Management.

Bowling Green State University

Introduction mass media, Introduction film, Radio, TV, and Film Production, Applied research, Media management, Television programming, Media economics, Graduate seminars.

Advised two masters theses and two doctoral dissertations. Member on another dozen thesis or dissertation committees.

Professional Service

Chair, Management & Sales Division, Broadcast Education Association, 1995-1997.

Member, Editorial Board, Journal of Broadcasting & Electronic Media, 1994-2001.

REFERENCES