DOUGLAS A. FERGUSON
c/o TelevisionStrategy.com
645 White Chapel Circle
Charleston, SC   29412-4351
Phone:  (843) 953-7854
E-mail:  fergusond@cofc.edu

Consulting Experience

Consultant, TV Asahi America (Japanese group owner), report on the future of commercial television in the United States, July 2000.

Consultant, Globosat satellite network, May 2000, Rio de Janeiro, Brazil.

Consultant, Arab Radio-Television satellite network, August 1999, Avezzano, Italy.

Books

Eastman, S. T., & Ferguson, D. A. (2009). Media Programming: Strategies and Practices (8th Ed.). Belmont, CA: Wadsworth.

Eastman, S. T., Ferguson, D. A., & Klein, R. A. (2006). Marketing & Promotion for the Media (5th Ed.).  Boston: Focal Press.

Walker, J. R., & Ferguson, D. A. (1998). The Broadcast Television Industry.  Boston:  Allyn & Bacon.

Media Experience

NATPE (National Association of Television Program Executives) attended:  1999, member: 1976-1987.

NAB Management Development Seminar for Television Executives, July 19-25, 1992, Northwestern University.

Station Manager, WLIO(TV)  [NBC], Lima, Ohio.  Responsible for all areas of broadcast programs with supervisory authority over several departments.  Directly involved with determining and implementing station policy and planning, including hiring.   (1980-1987)

Program Director and Assistant to the General Manager, WLIO(TV).  Purchased and scheduled local and syndicated programs.  Prepared FCC records.  Supervised on-air promotion and public service units.  (1976-1980)

Promotion Director, WLIO(TV).   (1975-1976)

Director and Film Editor, WLIO(TV).   (1974-1975)

Program Director, Gerity Cablevision, Bay City, Michigan.  (1973-1974)

Salesperson/Announcer, KESM-AM, El Dorado Springs, Missouri.  (1973)

Announcer, WIMA-AM, Lima, Ohio.  (1969-1971)

Sportswriter, The Lima News.  (1969)

Academic Degrees

Doctor of Philosophy in Mass Communication, School of Mass Communication, Bowling Green State University, Bowling Green, Ohio.  Dissertation: "Selective Exposure to Television: Predicting Inheritance Effects From VCR and Cable Penetration" (University Microfilms Inc. #DA9034131)      (1987-1990)

Bachelor of Arts (summa cum laude) and Master of Arts, both in Speech Communications at The Ohio State University.  Thesis: "The First Major Market Cable Television Failure: A Case Study of the 1967 CATV Efforts in Lakewood, Ohio"    (1969-1973)

Academic Positions

Teaching Positions

Professor, Department of Communication, College of Charleston.  (1999-        )

Associate Professor, Department of Telecommunications, Bowling Green State University.  (1994-1999)

Assistant Professor, Department of Telecommunications, Bowling Green State University.  (1990-1994)

Instructor, Department of Radio-Television-Film, Bowling Green State University.  (1987-1990)

Lecturer, Rhodes State College, Lima, Ohio.   (1985-1987)

Administrative Positions

Editor, Journal of Radio Studies (now Journal of Radio and Audio Media, Broadcast Education Association). (2004-2007)

Graduate Program Director, Graduate Certificate Program, Department of Communication, College of Charleston.
(2004-2008)

Chair, Department of Communication, College of Charleston. (1999-2004)

Chair, Department of Telecommunications, Bowling Green State University.   (1997-1999)

General Manager, WBGU-FM, Bowling Green State University.  (1997-1999)

Assistant Dean for Resources and Planning, College of Arts and Sciences, BGSU.   (1994-1997)

Other Publications

Book Chapters

Ferguson, D. A. (2010). The obstinate audience revisited: The decline of network advertising. In J. A. Hendricks (Ed.), Media Management in the Age of New Media: Economic and Managerial Implications for the Traditional Media Industry (pp. 61-79). Lanham, MD: Lexington Books.

Ferguson, D. A. (2005). Industry specific management issues. In A. Albarran, S. Chan-Olmsted, and M. Wirth (Eds.), Handbook of Media Management and Economics. Mahwah, NJ: Lawrence Erlbaum.

Ferguson, D. A. (2005). The importance of colorization of motion pictures and syndicated television programs to broadcasting, 1985-1990. In S. Brinson and J. E. Winn (Eds.), Transmitting the Past: Historical and Cultural Perspectives on Broadcasting (pp. 92-110). Tuscaloosa: University of Alabama Press.

Ferguson, D. A. (2003).  The brodcast television networks.   In A. Alexander, J. Owers, R. Carveth, A. Hollifield, and A. Greco (Eds.), Media Economics: Theory and Practice (3rd Ed.). Mahwah, NJ: Lawrence Erlbaum.

Ferguson, D. A. (2000). Station promotion on the internet.  In S. T. Eastman (Ed.), Research in Marketing and Promotion. Mahwah, NJ: Erlbaum.

Walker, J. R., & Ferguson, D. A. (2000). The future of broadcast television. In A. Greco (Ed.), The Media and Entertainment Industries. Boston: Allyn & Bacon.

Ferguson, D. A. (2000). HDTV. In R. Osso (Ed.), The Handbook of Communications Technologies: The Next Decade. Boca Raton, FL: CRC Press LLC.

Perse, E. M., & Ferguson, D. A. (1997). The impact of the newer television technologies on television satisfaction. In A. Wells and E. A. Hakanen (eds.), Mass Media and Society (pp. 317-330). Greenwich, CT: Ablex.

Perse, E. M., & Ferguson, D. A. (1993). Gender differences in remote control use.  In J. R. Walker and R. V. Bellamy Jr. (Eds.), The Remote Control Device in the New Age of Television (pp. 169-186).  Westport, CT: Praeger.

Journal Articles (* = blind refereed)

*Ferguson, D. A., & Greer, C. F. (forthcoming). Local radio and microblogging: How radio stations in the U.S. are using Twitter. Journal of Radio and Audio Media.

*Ferguson, D. A. (2009). Name-based cluster sampling. Sociological Methods & Research, 37(4), 590-598.

*Ferguson, D.A. (2008). Factors influencing the adoption of HD Radio by local radio station managers. International Journal on Media Management, 10(4), 148-157.

*Ferguson, D. A., Greer, C. F., Reardon, M. E. (2007). Uses and gratifications of MP3 players among college students:  Are iPods more popular than radio? Journal of Radio Studies14(2), 102-121.

Ferguson , D. A. (2006). Whither radio. Journal of Radio Studies, 13(2), 167-168.

*Ferguson, D. A., & Perse, E. M. (2004). Audience satisfaction among TiVo and ReplayTV users. Journal of Interactive Advertising, http://jiad.org/vol4/no2/ferguson/index.htm

Ferguson, D. A. (2001). Book review and criticism: Electronic media and industrialized nations: A comparative study by D. R. Browne. Southern Communication Journal, 66(4), 357-358.

*Perse, E. M., & Ferguson, D. A. (2000). Web surfing satisfaction. Communication Quarterly, 48(4).

*Ferguson, D. A., & Perse, E. M. (2000). The World Wide Web as a functional alternative to television. Journal of Broadcasting & Electronic Media, 44(2), 155-174.

*Ferguson, D. A., & Melkote, S. R. (1997). Leisure time and channel repertoire in a multichannel environment. Communication Research Reports, 14(2), 189-194.

*Nathanson, A. I, Perse, E. M., & Ferguson, D. A. (1997). Gender differences in television use: An exploration of the instrumental-expressive dichotomy. Communication Research Reports, 14(2), 176-188.

*Ferguson, D. A. (1997). The domain of inquiry for media management researchers. Media Management Review, 1, 177-184.

Ferguson, D. A. (1997). Book review and criticism: Defining vision: The battle for the future of television by J. Brinkley.  Journal of Broadcasting & Electronic Media, 41(3), 449-452.

Ferguson, D. A. (1996). Book review and criticism: Communication technology update, 3rd ed. by A. E. Grant and Television today and tomorrow by G. F. Jankowski & D. C. Fuchs. Journal of Broadcasting & Electronic Media, 40(1), 145-148.

*Ferguson, D. A. (1994). Measurement of mundane TV behaviors: Remote control device flipping frequency. Journal of Broadcasting & Electronic Media, 38(1), 35-47.

*Perse, E. M., Ferguson, D. A., & McLeod, D. M. (1994). Cultivation in the newer media environment.  Communication Research, 21(1), 79-104.

*Ferguson, D. A., & Perse, E. M. (1993), Media structure and audience influences on channel repertoire. Journal of Broadcasting & Electronic Media, 37(1), 31-47.

*Perse, E. M., & Ferguson, D. A. (1993). The impact of the newer television technologies on television satisfaction, Journalism Quarterly, 70(4), 843853.

*Ferguson, D. A. (1992). Channel repertoire in the presence of remote control devices, VCRs, and cable television. Journal of Broadcasting & Electronic Media, 36(1), 83-91.

*Ferguson, D. A. (1992). Predicting inheritance effects from VCR and cable penetration. Dowden Center Journal, 1(1), 28-40.

*Klopfenstein, B. C., Spears, S. C., & Ferguson, D. A. (1991). VCR attitudes and behaviors by length of ownership. Journal of Broadcasting & Electronic Media, 35(4), 525-531.

*Smith, K. A., & Ferguson, D. A. (1990). Voter partisan orientations and the use of political television. Journalism Quarterly, 67(4), 864-874.

Klopfenstein, B. C., & Ferguson, D. A. (1990). Conducting telephone survey research for student-operated campus radio stations. Feedback, 31(3), 12-16.

Selected Papers Read to Professional Societies

*Ferguson, D. A., & Greer, C. F. (2010, April). Local radio and online audience connectivity: How stations in the U.S. are using Twitter. Paper to be presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

 

*Greer, C. F., & Ferguson, D. A. (2010, April). Using Twitter for promotion and branding: A content analysis of local television Twitter sites. First-place (open competition) paper to be presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

 

*Greer, C. F., & Ferguson, D. A. (2009, November). Radio audience attitudes toward programming and localism in the decade following the 1996 Telecommunications Act. Competitive paper to be presented to the Mass Communication Division of the annual meeting of the National Communication Association (NCA), Chicago.

Ferguson , D. A. (2008, April). Social media: The engaged audience. Invited panel paper presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas .

 

*Capps, W. E., & Ferguson, D. A. (2008, April). Cultivation effects of political television advertising in influencing and persuading voters. Paper presented to the annual meeting of the Southern States Communication Association, Savannah, GA.

 

*Ferguson, D. A., Greer, C. F., & Reardon, M. R. (2007, April). Uses and gratifications of MP3 players by college students: Are iPods more popular than radio? First-place (open competition) paper presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas .

Ferguson , D. A. (2007, April). Social networking and the active audience. Invited paper presented at the annual meeting of the Broadcast Education Association (BEA), Las Vegas .

* Ferguson , D. A. (2005, April). The value of self-selected samples in new media research. Paper presented within a refereed Communication Technology Division panel (Digital Video Recorders at Five Years: Is the Revolution Still Coming?) at the annual meeting of the Broadcast Education association (BEA), Las Vegas .

*
Ferguson , D. A., & Perse, E. M. (2005, April). Length of DVR ownership effects on ad-skipping. Paper presented within a refereed Communication Technology Division panel (Digital Video Recorders at Five Years: Is the Revolution Still Coming?) at the annual meeting of the Broadcast Education association (BEA), Las Vegas .

*
Ferguson , D. A., & Perse, E. M. (2004, August). Ad skipping and satisfaction among TiVo users by length of ownership. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Toronto .
Ferguson , D. A. (2004, April). Asynchronous viewing options in the year 2005. Paper presented at the annual meeting of the Southern States Communication Association (SSCA), Tampa .

Perse, E. M., & Ferguson, D. A. (2003, April). Audience activity and the study of the newer media. Paper to be presented for a refereed Research Division panel (Uses and Gratifications in the Newer Electronic Media) at the annual meeting of the Broadcast Education association (BEA), Las Vegas.

Ferguson, D. A. (2002, November). Asynchronous revenue streams in TV's third generation. A panel presentation for The Dynamics of Convergent Media conference at the University of South Carolina, Columbia.

*Ferguson, D. A., & Benigni, V. L. (2002, November). Relationship strategies in a large Department of Communication. A competitive paper to be presented to the Association for Communication Administration (ACA) Division at the annual meeting of the National Communication Association (NCA), New Orleans.

*Ferguson, D. A. (2002, April). A conceptual inventory of three generations of television. Second-place open-entry paper ($100 cash award) for the Management & Sales division of the Broadcast Education Association (BEA), Las Vegas.

Ferguson, D. A., & Perse, E. M., (2002, April). Audience satisfaction among TiVo users: A comparison of two national samples. Paper for a refereed Management and Sales Division panel (The Impact of TiVo and Other PVRs on the Television Broadcasting Industry) moderated by the lead-author at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

Ferguson, D. A., & Perse, E. M., (2001, November). An exploration of audience behavior with digital video recorders (DVRs). Paper for a refereed Mass Communication Division panel (The "New" Television Viewer: Research on the Influence of New Communication Technologies) chaired by the lead-author at the annual meeting of the National Communication Association (NCA), Atlanta.

*Ferguson, D. A., & Perse, E. M., (2001, August). Enhanced television viewing with digital video recorders (DVRs): Audience satisfaction in an asynchronous television environment. Paper presented to the Communication Techonology & Policy division at the annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, DC.

*Perse, E. M., & Ferguson, D. A. (2000, November). Web surfing satisfaction. Top-3 competitive paper presented to the Mass Communication Division of the annual meeting of the National Communication Association (NCA), Seattle.

*Ferguson, D. A. (2000, March). Program promotion on the internet. Competitive paper presented to the annual meeting of the Southern States Communication Association, New Orleans.

*Ferguson, D. A., & Perse, E. M. (1998, November). The World Wide Web as a functional alternative to television.  Competitive paper presented to the Mass Communication Division of the annual meeting of the National Communication Association (NCA), New York.

Ferguson, D. A., and Klopfenstein, B. C. (1998, August). How media managers deal with change: The case of HDTV.  Panel of the Media Management & Economics division at the annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Baltimore.

*Ferguson, D. A., & Greer, C.  (1998, April). Inheritance effects in launching new sitcoms. Competitive paper presented to the Management & Sales Division of the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

*Walker, J. R., and Ferguson, D. A. (1997, July). Changing demographics of mass media industries in the U.S.: The broadcast television industry.  Joint refereed panel of the Media Management & Economics and Advertising divisions at the annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Chicago.

Ferguson, D. A. (1997, April). Broadcast television in a multi-channel world. A panel presentation at the Central States Communication Association annual meeting, St.Louis.

*Ferguson, D. A., & Perse, E. M. (1994, March). Viewing television without a remote: A deprivation study. Competitive paper presented to the Research Division of the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

*Perse, E. M. & Ferguson, D. A. (1992, November). Gratifications and the newer media technologies. Competitive paper presented to the Mass Communication Division of the annual meeting of the Speech Communication Association (SCA), Chicago.

*Perse, E. M., Ferguson, D. A., and McLeod, D. M. (1992, August). Cultivation and the newer media technologies.  Top competitive paper out of 24 accepted Communication Theory and Methodology Division papers presented at the annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Montreal.

*Ferguson, D. A. (1992, April). Measurement of mundane TV behaviors: Remote control device flipping frequency. Paper presented as part of a refereed panel on "Refining our Measurement of Important Media Variables" for the Research Division of the BEA Convention, April 1992, Las Vegas.

*Ferguson, D. A., & Perse, E. M. (1992, April). Media structure and audience influences on channel repertoire.  Top open-entry paper in the Research Division at the annual meeting of the Broadcast Education Association (BEA), Las Vegas.

*Ferguson, D. A. (1991, April). The domain of inquiry for media management researchers. Top debut paper ($200 cash award) in the Management & Sales Division of the BEA Convention, Las Vegas.

*Klopfenstein, B. C., & Ferguson, D. A. (1991, April). VCR survey meta-research: An application of the propositional inventory. Top open-entry paper in the Research Division of the BEA Convention, Las Vegas.

*Ferguson, D. A. (1991, November). Gender differences in the use of remote control devices. Competitive paper presented at the SCA Convention, Atlanta.

*Ferguson, D. A. (1991, May). Channel repertoire in the new media environment. Competitive paper presented at the annual meeting of the International Communication Association (ICA), Chicago.

*Ferguson, D. A. (1990, November). Selective exposure to television: Predicting inheritance effects from VCR and cable penetration. Top 5 paper out of 84 competitive Mass Communication Division papers presented at the Speech Communication Association (SCA) Convention, Chicago.

*Klopfenstein, B. C., Spears, S. C., & Ferguson, D. A. (1990, August). VCR attitudes and behaviors by length of VCR presence. Competitive paper presented at the AEJMC Convention, Minneapolis.
 

Honors

Stephen H. Coltrin Award for Excellence in Electronic Media Education, International Radio and Television Society (IRTS) Faculty/Industry Seminar, three-time winner of the first-place team award: $2500 on March 9, 2003, $2500 on February 9, 1997, and $1000 on February 9, 1992; also attended in 1991, 1995, and 2000.

Phi Beta Kappa.  Ohio State University, 1973.
 

Teaching

College of Charleston

COMM 210  Introduction to communication
COMM 214  Mass media
COMM 301  Communication research methods
COMM 380  Media programming
COMM 407  Communication management
COMM 501  Communication research methods

Bowling Green State University

TCOM 103  Introduction to mass media
TCOM 360  Applied research in telecommunication
TCOM 366  Media effects
TCOM 455  Electronic media management
TCOM 463  Television programming
TCOM 469  Economics, sales and promotion
TCOM 469  Television programming
MCOM 528 Broadcast station management
 

Professional Service

Newsletter Editor, Mass Communication Division, National Communication Association, 1998.

Chair, Management & Sales Division, Broadcast Education Association, 1995-1997.

Member, Editorial Board, Journal of Broadcasting & Electronic Media, 1994-2001.

Member, Editorial Board, Media Management Review, 1996-1998.

Secretary-Newsletter Editor, Management & Sales Division, Broadcast Education Association, 1991-1993.