DOUGLAS A. FERGUSON                                                                                           More detail      Complete detail


Professor, Department of Communication, College of Charleston

Faculty Coordinator for eLearning and Distance Education, College of Charleston.

 

Academic Degrees

Ph.D., Mass Communication, Bowling Green State University, 1990

M.A., Speech Communication, The Ohio State University, 1973

B.A., Speech Communication, The Ohio State University, 1973

 

Previous Academic Positions

Graduate Program Director (Master of Arts), Department of Communication, College of Charleston, 2004-2008.

Chair, Department of Communication, College of Charleston, 1999-2004

Chair, Department of Telecommunications, Bowling Green State University, 1997-1999

Assistant Dean, Resources and Planning, College of Arts & Sciences, BGSU, 1994-1997

Bowling Green State University: Associate Professor 1995-1999;

Assistant Professor, 1990-1995; Instructor, 1987-1990

 

Publications

      Books

Eastman, S. T., & Ferguson, D. A. (2013). Media Programming: Strategies and Practices (9th Ed.). Boston: Thomson Wadsworth.

Eastman, S. T., Ferguson, D. A., & Klein, R. A. (2006). Reprinted 2013. Media Promotion & Marketing for Broadcasting & Cable (5th Ed.). Boston: Focal Press.

Walker, J. R., & Ferguson, D. A. (1998). The Broadcast Television Industry. Boston: Allyn & Bacon.

  

      Journal Articles, Book Chapters, Conference Papers

25 blind-refereed journal articles on audience behavior and new media technology (11 lead-author or solo)

7 book reviews or invited articles

12 chapters in scholarly books edited by others

46 competitive papers (13 award-winning entries) and 15 invited papers

 

Paid Consulting

Gerson Lehrman Group, Member, Tech, Media & Telecom Council

TV Asahi (Japan), Future of TV report, July 2000

Globosat (Brazil) satellite network, May 2000, Rio de Janeiro

Arab Radio-Television satellite network, August 1999, Avezzano, Italy

 

Professional Service

Editor, Journal of Radio and Audio Media, 2005-2007

Member, Editorial Board, Journal of Broadcasting & Electronic Media, 1994-2001, 2005-present

Chair, Management & Sales Division, Broadcast Education Association, 1995-1997

 

Non-academic Positions

General Manager, WBGU-FM, Bowling Green State University, 1997-1999

WLIO(TV) [NBC], Lima, Ohio, 1974-1987

Station Manager, 1980-1987; Program Director, 1976-1987; Assistant to the General Manager, 1976-1980; Promotion Director, 1975-1976; Director and Film Editor, 1974-1975

Program Director, Gerity Cablevision, Bay City, Michigan, 1973-1974