DOUGLAS A. FERGUSON More detail Complete detail
Professor, Department of Communication,
College of Charleston
Ph.D., Mass Communication, Bowling Green State University, 1990
M.A., Speech Communication, The Ohio State University, 1973
B.A., Speech Communication, The Ohio State University, 1973
Faculty Coordinator for eLearning and Distance Education, College of Charleston, 2014-2020.
Graduate Program Director (Master of Arts), Department of Communication, College of Charleston, 2004-2008.
Chair, Department of Communication, College of Charleston, 1999-2004
Chair, Department of Telecommunications, Bowling Green State University, 1997-1999
Assistant Dean, Resources and Planning, College of Arts & Sciences, BGSU, 1994-1997
Bowling Green State University: Associate Professor 1995-1999;
Assistant Professor, 1990-1995; Instructor, 1987-1990
Books
Eastman, S. T., & Ferguson, D. A. (2013). Media Programming: Strategies and Practices (9th Ed.). Boston: Thomson Wadsworth.
Eastman, S. T., Ferguson, D. A., & Klein, R. A. (2006). Reprinted 2013. Media Promotion & Marketing for Broadcasting & Cable (5th Ed.). Boston: Focal Press.
Walker, J. R., & Ferguson, D. A. (1998). The Broadcast Television Industry. Boston: Allyn & Bacon.
Journal Articles, Book Chapters, Conference Papers
29 blind-refereed journal articles on audience behavior and new media technology (12 lead-author or solo)
8 book reviews or invited articles
14 chapters in scholarly books edited by others
49 competitive papers (16 award-winning entries) and 17 invited papers
Paid Consulting
Gerson Lehrman Group, Member, Tech, Media & Telecom Council
TV Asahi (Japan), Future of TV report, July 2000
Globosat (Brazil) satellite network, May 2000, Rio de Janeiro
Arab Radio-Television satellite network, August 1999, Avezzano, Italy
Professional Service
Editor, Journal of Radio and Audio Media, 2005-2007
Member, Editorial Board, Journal of Broadcasting & Electronic Media, 1994-2001, 2005-present
Chair, Management & Sales Division, Broadcast Education Association, 1995-1997
Non-academic Positions
General Manager, WBGU-FM, Bowling Green State University, 1997-1999
WLIO(TV) [NBC], Lima, Ohio, 1974-1987
Station Manager, 1980-1987; Program Director, 1976-1987; Assistant to the General Manager, 1976-1980; Promotion Director, 1975-1976; Director and Film Editor, 1974-1975
Program Director, Gerity Cablevision, Bay City, Michigan, 1973-1974