MPM 5

Welcome to the homepage for the Fifth Edition of Media Promotion & Marketing for Broadcasting, Cable & the Internet by Susan Tyler Eastman, Douglas A. Ferguson and Robert A. Klein (Focal Press, 2006) (republished by CRC, 2013).

The latest updates are now on Delicious, listed chronologically starting with the most recent.

 

The links below will also point you to older updates about the textbook. If you find any broken links, please let me know via email to fergusond@cofc.edu -- thanks!

 

 

Table of Contents

(click on any chapter name below to see update information or hypertext links)

1 Promoting the Media: Scope & Goals

2 Marketing Radio

3 Local TV Station Promotion: News, Syndication and Sales

4 Management, Research and Budgeting in Promotion

5 Designing On-Air, Print, and Online Promotion

6 Network Television Promotion

7 Cable Marketing and Promotion

8 New Media Promotion

9 Promotion in Public Television and Radio

10 Global Marketing Promotion and Marketing of Television

Glossary


1 Promoting the Media: Scope & Goals

Errata

Nothing yet. Please send any mistakes you find to me at fergusond@cofc.edu -- thanks!

Recent Developments

Nothing yet.

Internet links:

Promax

2 Marketing Radio

Errata

The link on page 57 reads www.rronlin.com (which should have read www.rronline.com) -- but entering it correctly takes you to the preferred link: www.radioandrecords.com (which is now discontinued!)

Recent Developments

The latest updates are now on Delicious, listed chronologically starting with the most recent. Here is one older update for this chapter.

Internet Links

Billboard magazine

Radio-online

 

3 Local TV Station Promotion: News, Syndication and Sales

Recent Developments

The latest updates are now on Delicious, listed chronologically starting with the most recent. Here are some older updates for this chapter: 1 2 3 4 5 6 7 8 9 10 11

Internet Links

 

4 Management, Research and Budgeting in Promotion

Recent Developments

The latest updates are now on Delicious, listed chronologically starting with the most recent.

 

Internet Links

     

 

5 Designing On-Air, Print, and Online Promotion

Recent Developments

The latest updates are now on Delicious, listed chronologically starting with the most recent.

  Internet Links

 

 

6 Network Television Promotion

Recent Developments

The latest updates are now on Delicious, listed chronologically starting with the most recent.

 

 

Internet Links

ABC

CBS

NBC

FOX

The WB

UPN

 

ION Network, formerly PAX (or "i")

 

  

7 Cable Marketing and Promotion

Recent Developments

The latest updates are now on Delicious, listed chronologically starting with the most recent. Here is one older update for this chapter.

Internet Links

 

8 New Media Promotion

Recent Developments

The latest updates are now on Delicious, listed chronologically starting with the most recent. Here are some older updates for this chapter: 1 2

Internet Links


 


9 Promotion in Public Television and Radio

Recent Developments

The latest updates are now on Delicious, listed chronologically starting with the most recent. Here is one older update for this chapter.

Internet Links

PBS

 

 

10 Global Marketing Promotion and Marketing of Television

Recent Developments

The latest updates are now on Delicious, listed chronologically starting with the most recent.

Internet Links

 

 

Glossary

Recent Developments

If it's not in our glossary, try this one


If you have questions about the book, please send e-mail to fergusond@cofc.edu