TelevisionStrategy.com
Douglas
A. Ferguson, Ph.D.
Dr. Ferguson plans and conducts
training seminars for media professionals,
based on many years of real-world experience plus
recent scholarly research. Between consulting assignments,
he is a researcher and teacher in the Department
of Communication at the College of Charleston.
He has written several books, all on the television
industry, especially with regard to strategies and tactics in the new media
environment.
Since 1999, Dr.
Ferguson has conducted on-site, week-long seminars for such prominent cable
television networks as Arab Radio-Television
at its Italy uplink site and TV Globo
in Rio de Janeiro. He was also commissioned to write a view
on the future of television for TV Asahi,
a leading Japanese television network.
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