TelevisionStrategy.com

Douglas A. Ferguson, Ph.D.

Dr. Ferguson plans and conducts training seminars for media professionals, based on many years of real-world experience plus recent scholarly research. Between consulting assignments, he is a researcher and teacher in the Department of Communication at the College of Charleston. He has written several books, all on the television industry, especially with regard to strategies and tactics in the new media environment.

In the past four years, Dr. Ferguson has conducted on-site, week-long seminars for such prominent cable television networks as Arab Radio-Television at its Italy uplink site and TV Globo in Rio de Janeiro. He was also commissioned to write a view on the future of television for TV Asahi, a leading Japanese television network.

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